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Not Too Late for Topline Action

For those of you who are approaching your year end, you can determine a fairly accurate projected/actual “topline sales” for 2014 by dividing your historical total year-to-date percentage into your actual YTD sales through October. I would suggest comparing these projected Q4 numbers to your plan and determining possible changes in marketing and other expenditures for the remainder of the year. It’s not too late for topline action. Macy’s, for example, notified the market of a potential shortfall of earnings when they announced last week that their sales through Q3 were below their plan; they took action by implementing additional discounts as a stimulus to help make their Q4 sales plan. What action do you need to take to meet your year-end goals?

For more information, contact Yale at 952-960-6688 or

[Source: MN Star Tribune]