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Initially my purchase of four small Paper Warehouse stores did not have a niche initially.  They did not attract a huge clientele. We thought we knew where we were going   but it took are-engineering of the concept along with development of the Vision.  The stores became a full assortment of disposable paper party good items for every celebratory event the we have something.

Our Vision defined what we were:

  • It helped to differentiate us from our competition i.e. Target and Walmart
  • It defined the future of Paper Warehouse would become
  • It was concise: Made of Paper, Disposable, Value oriented, and for all the celebratory events of the consumer
  • It broad enough to with stand the moments of time and even allow us to even add Halloween to the assortment

If you are not sure your company has not clearly defined your dream into a vision, let us help you develop it and its strategy.  Contact Elanstrategic llc at 952-960-6688, or visit our website at