Many of us are not aware but it is a subtle thing which takes place when the design world picks the color or hue of the year. This past week, Pantone Inc. announced that the new color selected for 2011 is Honeysuckle – a form of pink! So we should all be aware of an “onslaught” of new products, from clothes to white goods, electronics, and office products, using this as the primary color.
Even if we are not in the fashion mode, this will influence many of our decisions. Now you can be aware and on the cusp of things. It affects us strategically in each of our businesses. If you want to read more about it, check out the “Wall Street Journal,” page D1, December 9, 2010.